Turning Discovery Into a Shared Dream.
Unversity of Colorado Anschutz Medical Campus
Brand + Creative + Paid Media
Client since 2023
The University of Colorado Anschutz Medical Campus and BVK partnered to
position Colorado’s premier academic medical center as a national leader in health
innovation. The “Where Dreams Live” campaign connected the university’s research
enterprise, academic mission and patient care to tell one unified story of discovery
driven by human imagination.
How It’s Relevant
- Demonstrates the evolution from
a regional academic brand to a
national healthcare innovator - Elevates awareness and pride
among Colorado residents, donors
and peers - Redefines healthcare storytelling
through culture, creativity and
collaboration
End Goal
- Cement CU Anschutz’s reputation as the only powerhouse academic medical campus in the Rocky Mountain West
- Prevent patient outmigration to coastal competitors such as Mayo Clinic and Johns Hopkins
- Establish a cohesive brand platform linking research, innovation and care
- Build emotional connection and advocacy among CO influencers + academic peers, alumni/donors and the public
What We Did
- Conducted a full brand and competitive audit across top-tier academic medical centers
- Led a research-based positioning and
strategy workshop to define CU Anschutz’s unique value - Developed the “Where Dreams Live” and
“Never Dream Alone” creative platforms - Created important local partnerships,
including the Colorado Symphony - Deployed an integrated media strategy
designed to build awareness, reputation and pride in Colorado
The Results
+59 M
Campaign impressions and 7 million completed video views
+176 K
Website visits during the launch window
+93 M
Total impressions across Colorado and key national markets
First-ever Super Bowl broadcast within Colorado
Established CU Anschutz as a national contender among leading academic medical centers