Marketing Isn’t a Cost Center. If It Is, You’re Being Left Out of Key Growth Conversations. Let’s be real—healthcare marketing has long been defined by brand awareness and digital engagement.…
As our world constantly changes, various consumer trends rise to the top of culture. Creativity seems to dissipate in favor of efficiency and recycled content, meaning brands connecting to culturally…
Few developments have surged as rapidly as artificial intelligence (AI), which now stands as the top priority and major concern for marketers worldwide according to multiple industry surveys including recent…
While developing or refreshing an annual marketing plan, my clients and I review metrics and see how far we’ve come on our plans and strategies. We consider the effectiveness of…
As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends that impacted 2022 will influence 2023 and provide signals for brands…
As the second pandemic year, 2021 was characterized by resilience, reprioritization, and reactions. Americans made shifts in their lives to prioritize better work/life balance, time with loved ones, and overall…
As human beings, we find ourselves in a time like no other. The COVID-19 pandemic has seriously fractured the normal course of life, unleashing forces that have reordered economic, social,…
